PERONI
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PERONI 🏎️
Drive Fast, Live Slow
For Peroni Nastro Azzurro’s collaboration with Ferrari, we partnered with Charles Leclerc to capture how he embraced the Italian off-season, soaking up the slow life with a Peroni Nastro Azzurro in hand. Here we had Charles try out a range of activities sacred to Italian culture.
One-Shot Storytelling
We produced a series of one-shot videos capturing Charles savouring the Italian lifestyle, with a Peroni Nastro Azzurro in hand.
Candid Content
Alongside the one-shot videos, we filmed behind-the-scenes interview content where Charles answered a range of questions while doing something unexpected yet distinctly Italian, creating a striking and engaging juxtaposition.
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