adidas

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adidas: Move for the Planet 2

Building on the success of last year’s campaign, we brought back the initiative, inviting everyone to move for a cause. For every ten minutes of activity, adidas donates €1 to charity. With the message “No matter how you move, move for the planet,” we encouraged people to take action in their own way and make every move matter.

We kicked things off by showing adidas’ athletes taking on the 10-minute movement challenge, and even they didn’t nail it on the first try. Through failed attempts and repeated efforts, they kept going, giving it one more shot until they finally landed their move.

However you move, move for the planet.

@maddiegracejepson I don’t think anyone can move for the planet better than me tbh. 😌 AD. Download the adidas Running App and join the challenge – @adidas donate €1 for every 10 mins of movement!! #MoveForThePlanet #CreatedWithAdidas ♬ original sound - Maddie Grace Jepson
@shelennnnnn AD | Time to get moving mate! @adidas is donating €1 for every 10 minutes of movement 👀 so download the app now and let’s move for the planet! #movefortheplanet #createdwithadidas ♬ original sound - SHELEN

We then got unexpected influencers to give moving for the planet a go with some hilarious results…

@juanpazurita Se armo la reta! Quien se aventó el mejor tiro? Vamos a #MoveForThePlanet con @adidas ♬ sonido original - Juanpa Zurita
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