adidas
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adidas 🌎
adidas: Move for the Planet
adidas asked us to help raise awareness for their “Move for the Planet” initiative, where they pledge to donate €1 to the charity Common Goal for every 10 minutes of movement logged in the adidas Running app.
We created a bespoke Tiktok sound with the DJ Eliza Rose and teamed up with sporting influencers to create content around themselves moving for the planet to inspire their audiences to do the same.
TikTok
Impact Film
Once the money was raised, we travelled to Cambodia with climate activist Sophia Li to see how adidas’ donation will be helping local charity ‘ISF Cambodia’ to change children’s lives for the better.