JUST EAT
🍔
JUST EAT 🍔
Did Somebody Say…
We launched the latest instalment of Just Eat’s iconic music video campaign, this time featuring Craig David. My role was to bring it to life on social; creating content that built anticipation, engaged audiences with Craig, and tapped into nostalgia to help make this the biggest Just Eat music video yet.
Some of the social content…
Craig David takes over your local takeaway…
I also thought up with the concept of Craig David taking over a Just Eat restaurant and performing live for the public. Fans could attend for free by signing up to the Just Eat Plus subscription.
"This has been the strongest brand campaign to date, likely driven by the localised talent and platform-native creative that felt more authentic to each audience."
-Just Eat client436M
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84M
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